AI Insights · Timothy · July 2025
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in the UK, Q2 2025
Explore the performance trends of leading meal kit and specialty food apps in the UK during Q2 2025, including downloads and active user insights from Sensor Tower.
In the second quarter of 2025, the delivered meal kits and specialty foods category on the iOS platform in the United Kingdom saw varied performance across the top five apps, as reported by Sensor Tower.
HelloFresh: Meal Kit Delivery experienced consistent weekly downloads, peaking at approximately 6.3K in early June. The app maintained a strong base of weekly active users, starting at around 194K and reaching over 240K mid-quarter, before settling at 215K by the end of June.
Gousto showed an upward trend in downloads, with a notable increase to 6.1K in mid-May. Weekly active users grew steadily from 168K in early April to over 204K by early June, ending the quarter at 181K.
Vivino: Drink The Right Wine displayed stable revenue, with weekly figures hovering around $3.3K to $4.1K. Downloads fluctuated slightly, with a peak of 2.2K in mid-April. Active users varied, peaking at 37K in mid-May, and closing the quarter with 31K.
Green Chef: Healthy Recipes saw modest download numbers, increasing from 771 to 947 by the end of the quarter. Weekly active users showed a general upward trend, reaching a high of 4.6K in mid-June.
Riverford had a significant spike in downloads in late April, reaching 1.6K. Active users also increased during this period, peaking at 5K, before a decline to 2.8K by the end of June.
For more detailed insights and data analysis, visit Sensor Tower's platform.
